One quote that confused me:
"BigTop is the last distributor that specializes in the small independent press. So do you go to a big national distributor, who doesn't understand what you do and doesn't understand why you'd want to sell 15,000 copies instead of hundreds of thousands or millions? And those distributors have even more arduous payment terms than BigTop has."
How necessary is it that the (larger) distributor "understand you," as long as your readers get it?
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